About

About Greg Courtepatte

I tend to notice the business sitting between businesses — and then start drawing the line that connects them.

The short answer

Greg Courtepatte is a deal mapper based in Alberta, Canada. He helps people and businesses find the side of a deal they’re missing — the buyers, the product, the distribution, or the relationship — and helps move a first useful deal with whoever already holds it.

What I actually do

One company has the buyers. Another has the product. One has the audience, another the expertise. One has spare capacity, and somewhere close by is a business that already talks to the customers who could fill it.

Most people look at those as separate businesses. I tend to start drawing lines between them. That’s Deal Mapping: figuring out what side of a deal you already have, what’s missing, who already has it, and whether there’s a useful deal worth building between you.

Most people see separate pieces. I start drawing lines between them.

How I work

I like figuring out what each side actually wants, why the connection makes sense, and what I can do to move it far enough that we stop guessing. The first move should create value, not homework — researching the companies you most want, finding the right person inside them, learning what they’re trying to accomplish, and bringing back a conversation that’s actually worth having.

Sometimes it becomes a referral. Sometimes sponsorship, distribution, licensing, revenue share, or something nobody would have named at the start. Sometimes there’s no deal at all — and that’s useful to know too, before anyone spends months on it.

What I believe about deals

A deal that hurts trust is a bad deal, however good the numbers look. If a relationship is already working well, I’m not looking for a reason to wedge myself into it. And before anyone builds another thing from scratch, it’s worth asking whether the pieces they’ve already paid for — the customer base, the reputation, the relationships, the expertise — have another useful commercial life first.

Questions people ask

What does a deal mapper do?

I find the missing side of a deal. You bring the side you already have — an audience, a product, capacity, a relationship — and I help work out what’s missing, who already has it, and whether there’s a first deal worth testing.

Where are you based?

Alberta, Canada. The work itself isn’t bound by geography — a good deal between two businesses can sit anywhere — but that’s home.

What kinds of deals do you map?

Referrals, distribution, sponsorships, licensing, co-created offers, revenue share, and plenty that don’t have a tidy name until the fit is clear. The structure comes after the fit, not before.

How do we start?

Tell me what you already have and what you’d like more of. The free Deal Map gives you a first read in a couple of minutes, and we go from there.