Deal Map Teardowns
Most good deals are sitting in plain sight. This series reads a business situation you could watch from the pavement, then maps the deal hiding inside it and the first move that would start it.
The short answer
A Deal Map Teardown takes a publicly observable situation, the kind you can see on any high street or in any inbox, and works out who already holds each side of a useful deal, what the missed deal is, and the smallest first move that would get it going. No fabricated companies, no invented numbers: just the pattern and how to run it yourself.
The gym with a physio clinic next door
Two neighbours with the same customers and no deal between them. The classic referral that both sides keep leaving on the table.
Read the teardown →Teardown 02The newsletter that recommends tools for free
A trusted audience quietly sends buyers to product companies for nothing. The partnership marketing deal the writer keeps giving away.
Read the teardown →Teardown 03The venue that sits empty four nights a week
A room paid for whether or not it is used, empty most of the week. The capacity deal a quiet venue keeps overlooking.
Read the teardown →Teardown 04The local festival chasing the wrong sponsors
A community event with a genuine audience, pitching distant brands and ignoring the local businesses who would gain most. The sponsorship in plain sight.
Read the teardown →Teardown 05The course that sells one seat at a time
A finished, proven course sold to individuals one by one, when a single partner could put it in front of hundreds. The rental hiding in digital work.
Read the teardown →Teardown 06The community with a playbook others would license
You worked out how to run a community that actually stays alive. That format and playbook is digital IP others would license, not just a thing you use yourself.
Read the teardown →Teardown 07The framework a software tool would rent
A proven, named framework a creator gives away in a newsletter, and a software tool serving the same audience that would license it to keep users. A classic near deal.
Read the teardown →Teardown 08The old course gathering dust
A finished course that stopped selling but still works. A seller who has the audience you no longer chase would relicense it. The asset you forgot you own.
Read the teardown →Written by Greg Courtepatte, a deal mapper in Alberta. Each teardown reads a situation anyone could observe and shows the deal most people walk past.