Practical guides
The main topic pages cover the whole method. These shorter guides go deep on one question each, the kind you reach for when you already know what you are trying to do and just want the practical answer.
The short answer
Each guide sits beneath one of the main topics and answers a single narrower question in plain terms. Read the topic page for the full picture, then use these when you need the specific move: the outreach email, the sponsor offer, the referral price, the readiness check.
How to write a partnership outreach email that gets a reply
Why most outreach gets ignored, and how to write a short email that leads with the other side gain and earns a reply.
Read the guide →SponsorshipsWhat to offer a sponsor when your audience is small
How to win sponsors without big numbers by selling a focused audience and a real result instead of raw reach.
Read the guide →Referral vs distribution partnerHow to price a referral partnership
When a referral fee helps, when it quietly hurts, and how to set one that keeps both sides sending real work.
Read the guide →LicensingFive signs you are ready to license your work
How to tell whether your work is proven and repeatable enough to license, and the signs that mean you should wait.
Read the guide →Find strategic partnersHow to find your first strategic partner when nobody knows you
How to land a first strategic partner from a standing start by leading with the side you hold, not your reputation.
Read the guide →Rent your digital IPHow to name the digital asset you could rent out
Take stock of the digital work you already own and name the one finished asset a partner could rent, concretely enough that a stranger could picture it.
Read the guide →Rent your digital IPHow to find who would rent your digital IP
The best renters are sellers who already reach your audience and need it to succeed. Here is the near method for finding them so outreach rolls downhill.
Read the guide →LicensingHow to structure a licence as a rental you keep owning
Treat a licence as a rental agreement between two people. Here is how to build the deal, agree fair terms, and protect your work while keeping ownership.
Read the guide →Rent your digital IPHow to monetize an online course that stopped selling
Why a course going quiet is a distribution problem, not a content problem, and how to rent it to a partner who already reaches your buyers.
Read the guide →Rent your digital IPHow to turn a webinar or workshop recording into a partnership
Why a proven recording is a ready-made asset, and how to place it with a partner who already has the audience to run it for.
Read the guide →LicensingHow to make money from a free community without charging members
Why a paywall can wreck a free community, and the partnership and licensing deals that earn from the trust instead of charging the members.
Read the guide →LicensingHow to license a template or digital product you already sell
Why selling a template one copy at a time leaves value on the table, and how to license it to a partner who reaches your buyers in bulk.
Read the guide →Find strategic partnersHow to reach a niche audience without building one yourself
Why building an audience from scratch is the slow path for a maker, and how to partner with someone who already holds the exact people you need.
Read the guide →Written by Greg Courtepatte, a deal mapper in Alberta. Each guide answers one practical question the way it comes up in real conversations.